Format:
Book
Author:
Heath, Chip.
Title:
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Edition:
1st ed.
Publisher, Date:
New York : Random House, [2007]
©2007
Description:
291 pages ; 22 cm
Target Audience Note:
Adult.
Subjects:
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Other Author:
Heath, Dan, 1973-
Notes:
Includes bibliographical references (pages 259-276) and index.
BookPage, February 00,2007
Libr Journal, February 01,2007
Booklist, November 01,2006
Publ Weekly, October 16,2006
LCCN:
2006046467
ISBN:
1400064287
Other Number:
68786839
System Availability:
2
Current Holds:
0
# Local items:
2
Control Number:
56184
Call Number:
BUS 302.1 HEA
Course Reserves:
0
# Local items in:
1
# System items in:
1